Citizen Relations Canada has appointed three people to lead its new working group, i²: Insight & Innovation.
In a release, Nick Cowling, general manager of Citizen Relations Canada, says the working group is designed to provide deep strategy and insight development not only to the benefit of clients, but account leads, too.
Companies and brands need to see deeper, more developed insights and data-driven measurement to provide them with the confidence that a PR agency can be the lead strategic partner, he says.
Amanda Shuchat, previously vice-president at Citizen Relations, becomes vice-president of i²: Insight & Innovation. In her new role, Shuchat will continue to lead the firm’s top retail and corporate accounts, while also leading the i² team.
Sabrina Kandasamy has been appointed senior director of strategic planning. She was recently director, media and digital marketing at Spin Master.
Morgan Todd has been promoted from digital analyst to manager, analytics. Todd will work to expand metrics reporting and analysis for PR, digital and experiential.
