Citizen Relations has transformed its national executive team with three new senior vice-president, general managers for its offices in Quebec, Toronto and Vancouver.
Anik Trudel takes on the task in Quebec, where the firm is known as Citoyen Optimum and has offices in Montreal and Quebec City, and Rob Moore and David Brodie do likewise in Toronto and Vancouver, respectively. The three will be responsible for expanding local and national operations at the company.
Trudel and Moore are new hires and Brodie is being promoted.
“I’m extremely pleased to welcome both Anik and Rob to the Citizen family to lead our regional teams and grow our talent, as they work collaboratively towards achieving our shared business goals in key markets,” said Nick Cowling, president of Citizen Relations Canada, in a statement. He added that Trudel and Moore have extensive client-side experience, and bring a wealth of knowledge to the firm’s client base.
For his part, Cowling, who was recently appointed to his new role, also assumes responsibility for business development and marketing for North America. Cowling was previously vice-president and general manager at Citizen Relations in Toronto.
Trudel, who will also be part of Vision7’s executive team, started work at the firm last week. She will be responsible for leading business expansion in Quebec region and providing senior level strategic counsel and support to the firm’s clients.
Trudel replaces Isabel Perras as senior vice-presidents and general managers at Citoyen Optimum. In March, Perras became vice-president, global corporate communications at engineering firm SNC-Lavalin.
Most recently, Trudel was vice-president of corporate communications at Gildan and prior to that was general manager at Edelman Montreal. Trudel also spent 20 years as a lawyer at the Montreal firm Stikeman Elliott.
She is currently acting vice-president of the board of directors at the Port of Montreal and has served on its board since 2008.
Moore will oversee account teams and daily operations in Toronto, Citizen’s largest office. Moore has more than 20 years of experience in corporate communications, public affairs and business strategy.
He was previously executive project lead at Rogers Communications. Before that, he was a senior vice-president at the Ontario Lottery & Gaming Corporation and Loblaw and vice-president, corporate affairs at Hudson’s Bay Company. In addition, Moore has served on the board of directors of Canadian Business for Social Responsibility since 2005 including acting as interim president/CEO, and is now the board chair.
Brodie was previously a vice-president at Citizen Relations and oversaw the firm’s business in Vancouver. He has had a number of positions at the firm since joining it in 2006 and sits on its North American leadership team. Brodie is also on the board of directors of the Greater Vancouver Food Bank.
Prior to joining Citizen Relations, Brodie worked as a senior policy advisor in the office of former Prime Minister Paul Martin.