Advertising and communications agency Cleansheet Communications scores an “A” for its series of winning pitches; the most recent is George Brown College.
The Toronto-based agency, led by co-founders Catherine Frank and Neil McOstrich, has been chosen as the college’s creative and strategic agency of record. There are plans for brand expressions that will span from social media to mass and internal channels.
The review for the account included more than 12 agencies and lasted four months.
George Brown has three main campuses in Toronto’s downtown core and a total study body of 60,000. Andrew Zalvin, George Brown’s director of marketing and recruitment, said in a release that Cleansheet has an impressive track record of “coming up with creative platforms to galvanize both internal and external audiences and accelerate results.”
Noting that Cleansheet has won “nine new assignments in as many months,” McOstrich, who is also the agency’s creative director, said winning the George Brown account is “a resounding vote of confidence” for the agency’s approach to accelerating brand growth. “We know our offering is right for the times,” he said.
When Cleansheet won the Creemore Springs Brewery account last October, McOstrich noted that the agency works to give its clients “not just a campaign or an idea, but rather a platform that they can build their brand and company around.”
Beyond the Creemore win, McOstrich said new assignments the agency has won are Mad & Noisy Brewing (a Creemore brand), the Ontario Government, Ministry of Transportation, Genesis Rare Diamonds, Upper Canada College, World Pride and two financial clients he could not publicly disclose.