Veteran digital executive Louise Clements has been appointed president of MacLaren MRM, effective immediately. The agency said the appointment is a reflection of its focus on “integrated leadership and business growth.”
Clements first joined MacLaren McCann in 2010 as senior vice-president, social media and digital innovation, where she was responsible for growing the agency’s social practice along with what president and CEO Doug Turney characterized as “other special initiatives” within the digital realm.
She is a well-travelled digital expert whose career stops have included such digital powerhouses as Facebook, Rogers Media, the former Bell Globemedia and AOL.
At MacLaren, she is credited with building the agency’s social practice. “Louise is brilliant,” said Turney. She succeeds former MacLaren MRM president Debbie Blevins, who left the agency last month after two years.
“Louise was a logical candidate because she was inside [the agency] and understands our integrated environment, and she’d worked very closely with a lot of the creative people and the tech group,” said Turney.
Clements will be charged with “gelling” the business unit, said Turney. She is also overseeing the creation of several new owned media properties, he said.
In a release, Clements said she looks forward to building a MacLaren MRM that embodies the agency’s “art + copy + code” mission statement with creative that embraces and is energized by technology.
MacLaren MRM’s revenues have doubled over the past five years and now comprise nearly 40% of the agency’s overall revenues, said Turney. The goal, he added, is to double the business unit’s revenues again within the next three years.
