Tim Bishop
The Canadian Marketing Association has hired Tim Bishop to fill the newly created role of CMO. Bishop will lead the organization’s marketing team, which will include several internal hires from events and education committees, as well as a new full-time graphic designer position.
“This year it’s going to be about executing on vision to provide additional member value, to up the quality of the content we’re putting into the marketplace, and to really ensure that we’re delivering on what members are expecting,” Bishop told Marketing.
He said he would oversee all marketing of content created by the CMA’s events, education, research and intelligence, and advocacy teams. “We’re really upping the quality of that content and ensuring it’s as impactful and compelling as possible.”
Bishop has a long history as a brand marketer and analyst. He’s worked on digital marketing for big brands like Lavalife and Cineplex, and more recently as a strategic consultant at research firms IMI International and Northstar Research. He did a one-year stint as VP of sponsorship at AMA Toronto, and in 2013 founded his own consulting practice, T Consulting, with a focus on digital marketing strategy.
“For the last six years I’ve been at two market research firms, helping to measure and quantify marketing,” he said. “Marketing ROI is something that I’m really looking to bring to CMA as we make our business decisions in 2015.”
