The Canadian Marketing Association (CMA) has announced who will serve as senior judges for this year’s CMA Awards.
In addition to leading the juries of each award category, senior judges “come together as a full judging committee at the end and walk us through the rationale and scoring for each category to make sure we have alignment,” said Rob Tallis, vice-president of marketing and events for the CMA.
“In the judging process, the three criteria are strategy, creative and results,” he said.
Each category has one senior judge from both the client and agency side of the business for equal representation.
Advertising
• Sandra Sanderson, senior vice-president, marketing, Shoppers Drug Mart
• Joseph Bonnici, creative director, Bensimon Byrne
Digital
• Chris O’Neill, managing director, Google Canada
• John Gagne, senior vice-president and executive creative director, Proximity
Community Engagement
• Gary Fearnall, director of global marketing solutions, LinkedIn Canada
• Sarah Spence, senior vice-president, High Road Communications
Customer Engagement
• Chris Stamper, senior vice-president, corporate marketing, TD Bank Group
• Scott McKay, vice-president, group creative director, MacLaren McCann
Experiential and Innovative Media
• Graeme Whickman, vice-president, marketing, Ford Motor Company of Canada
• Maggie Fox, founder, CEO and chief marketing officer, Social Media Group
Integrated
• Susan Lute, associate vice-president of brand portfolio management, Canadian Tire
• Christina Yu, creative director, Red Urban
Promotion/Shopper Marketing
• Stephen Silverstone, executive vice-president, marketing, Boston Pizza International
• David Daga, co-chief creative officer, Cossette.
Aldo Cundari, chairman and CEO of independent Toronto agency Cundari, will chair the senior judging committee.
Several award categories have been changed for 2012. The PR category is now called Customer Engagement, and Promotion has been renamed Promotion/Shopper Marketing due to the latter’s increasing popularity.
CMA Award submissions are now being accepted and the winners will be fêted at the CMA Awards Gala on November 30 in Toronto.
For details on the 2012 awards, visit the CMA website.
