Colleges Ontario is highlighting the essential role such post-secondary educational institutions play in preparing students for fulfilling careers with a new TV spot.
According to the organization, full-time enrolment at Ontario’s colleges is at an all-time high, and full-time enrolment in first-year programs has jumped 4% over the previous year. In addition, the number of university graduates enrolled in Ontario college programs has increased more than 50% over the past five years. Despite this, many people are still ill-informed with regards to the full range of programs available. Ontario’s 24 colleges offer nearly 900 programs, specializing in everything from IT, paramedicine, and aviation, and skilled trades such as game development, biotechnology and 3D manufacturing.
“More than ever, parents and students are looking at post-secondary education to provide students with the professional qualifications and skills that lead to successful careers,” said Linda Franklin, president and CEO of Colleges Ontario in a release. “It’s essential that we raise awareness of how college education opens doors to a wide range of career opportunities.”
The 30-second spot, titled “Higher Education for a New World,” is currently airing across the province in both English and French. The ad, which features college graduates working in fields such as business, health care and digital animation, was developed in collaboration with Dan Pawych Creative Services.
Colleges Ontario’s last major campaign ran from 2011 to 2014. That effort positioned an Ontario college education as the best path to a cutting edge career.
The spot is slated to run for a month, and will begin airing again in the fall.
