Cossette Communication Group has changed its name to simply COSSETTE and revamped its logo to what it calls a more modern, dynamic, versatile and simplified look.
The new insignia uses uppercase letters in a bold grey sans serif font, which is meant to represent the flavour and spirit of the agency, said Barbara Jacques, creative director at Identica, Cossette’s branding and design division in Montreal, responsible for the new identity.
The agency has also developed the new branding phrase, “People from Cossette,” which Jacques said means that the agency is made up of a “dynamic group of people all working together,” and it is “a community of inspired people.”
The new logo and phrase were developed with input from Cossette’s board of directors, members from the agency’s Toronto, Vancouver, New York, Montreal, and Quebec City offices, said Jacques.
The new identity will be applied across all offices and communication materials, including the agency’s website, which will be made over in the next year, said Jacques.
“Our brand identity has been simplified using the single word Cossette, and we have made the message clear that our most important resource is people,” said Cossette executive vice-president and Toronto managing director Brett Marchand, in a release.
Cossette has about 1,650 employees with offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Irvine, Calif., Los Angeles, London, Moscow and Shanghai.
