Cossette Toronto was named by the Retail Council of Canada as its new omni-channel experience agency, and is now responsible for improving the council’s digital presence.
The client is a retail industry association that represents more than 45,000 storefronts of all retail formats across Canada.
Michael Leblanc, the senior vice-president of marketing at the Retail Council, said, “We were looking for an agency that can provide a combination of strategic insight along with a deep understanding and appreciation of how digital user experiences can be leveraged across customer touch points.”
He said Cossette was the leader in terms of bench strength, holistic experience, vision and execution. “This partnership will be a win-win for our members – from main street retailers across Canada to multi-nationals, and the organization as a whole.”
Cossette says it will use a member-centric approach to figure out what the needs and wants are of the members of the Retail Council.
Tara O’Doherty, the vice-president of experience strategy at Cossette, said, “Our mandate is to make the Retail Council of Canada’s digital presence more customer-centric and innovative. The Retail Council of Canada has a large site and our challenge is to increase usability while driving overall engagement through personalization.
“Whether we are speaking to a small single-proprietor retailer, employees of a large national chain, or the large and diverse retail supplier community, we want the site to be able to speak to all these users’ needs and interests 24/7.”
Rollout of the revamped website is expected to begin later this year.
