Cossette Labs Vancouver

Cossette Labs opens in Vancouver

Agency's startup incubator launches on the west coast with two projects

Cossette has taken its Labs startup incubator initiative to the west coast.

Since launching in Montreal in 2012 and expanding to Toronto in 2014, Cossette Labs has worked with 12 different Canadian tech-related startups, offering everything from office space, to expert advice and services.

To qualify for Cossette Labs assistance, which lasts for six to 12 months, businesses must develop a technology that will benefit Cossette, its clients or potential partners.

The Vancouver program is launching with two startups: iHeart, a fingertip device that measures aortic stiffness to determine the user’s “internal age”; and Reach, a “collaboration platform” for students that brings all of their applications, groups and projects into one centralized place.

Cossette views Labs as a demonstration of its commitment to expanding and improving its digital offering by exposing staff to new ideas and building relationships with technology entrepreneurs, while also looking for cross-market opportunities and possible shared interest with Cossette clients.

“Cossette has made digital a top priority across our entire organization so it makes sense to reach out to those young entrepreneurs with exciting ideas who just need that little bit of help to take their ideas from concept to reality,” said Nadine Cole, senior vice-president and general manager of Cossette’s Vancouver office, in a release.

 Pictured above: Sarah Goodman, founder & CEO of VitalSines (parent company of iHeart); Sarah Main, founder & CEO of Reach; Brent Hussey, founder & CPO of Reach.

Add a comment

You must be to comment.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update