Cossette Quebec has won Best in Show at the Extras Awards, a program created by Newspapers Canada to honour the country’s top print and online newspaper advertising.
Cossette Quebec took the top award for its campaign on behalf of La Korrigane, a Quebec City pub and microbrewery. The campaign invited local artists and illustrators to fill blank advertising space with hand-drawn art underneath the tagline, “A handmade ad for handmade beer.”
The same initiative also won gold in the Local Campaign and Best Use of Medium categories. Cossette’s Toronto and Vancouver office shared the other gold awarded in the latter category for their “Newspaper Box Oven” execution on behalf of McDonald’s.
Other gold winners included Lowe Roche, which won in the Automotive category for its work with Audi Canada; Bensimon Byrne, which took Retail Campaign honours for its Canadian Football League work; Taxi Vancouver for Art Direction on behalf of Dairy Farmers of Canada; Juniper Park for its online ads for the Walk Without Fear Foundation and the Toronto Star in the Entertainment and Media Outlets category for ads touting Shaw Media’s History Channel.
Montreal’s LG2 did not win any gold Extras, but did pick up a silver, four bronze and two honourable mentions to lead all agencies in total medals won.
To see the full list of winners, visit Extra Awards website.
