The Société des casinos du Québec has named Cossette its agency of record following a review.
According to a statement from the agency, it will “provide a wide range of expertise and engage in 360-degree marketing campaigns.” The three-year contract will see Cossette developing branding, strategic planning and digital and integrated campaigns.
“We are proud to have won this call for tenders and we are more than certain that we have the best team in place, one that spans every field of expertise, in order to carry out innovative 360-degree marketing campaigns,” said Sébastien David, vice-president, client lead at Cossette, in a release.
Cossette is owned by Vision 7.
