ENJOY THIS SNEAK PEEK FROM OUR SEPT. 12 ISSUE, ON NEWSSTANDS NOW!
Been a while since you sat in a classroom? Looking back fondly at the bright-eye optimism you once had for the business? It’s back-to-school season, and in the spirit of professional development, we scoured course calendars to find classes worth braving cafeteria food for.
Ubiquitous Computing
OCAD U, Toronto
“This course focuses on the installation, coding and configuration required to use [interactive digital technology] creatively, while acknowledging the importance of knowing one’s tools by exploring how they work from human and systems-centric perspectives.”
• The code jockeys have the real power in advertising these days, accepting requests from creatives who arrive on bended knee. Imagine the power of a CD who knows how to code iPhone apps herself.
Emerging Trends in Advertising
Sheridan College, Toronto
“Students build upon their prior learning of digital and social advertising to determine how to reach the changing youth and ethnic markets through various marketing communications methods.”
• Finally: recognition that advertising isn’t just about targeting white middle-class moms any more. Canada loves its multiculturalism. Its advertisers should as well. Sheridan also gets extra marks for putting the word “changing” in that description.
Futurology
VCU Brandcenter, Richmond, Va.
“This class will involve external partners who are designing the future of media, technology, commerce and culture. Partners may include forward-thinking agencies and R&D departments from companies making change.”
• Meeting with the people who actually drive technological and social change is a great habit to get into, and keeps marketing and agency types alike exposed to fresh ideas.
Everything is Media
Miami Ad School, Miami
“You’ll learn how to integrate all media—old and new, offline and online, what’s coming down the line—into the ideal conduit for your branded message. You’ll explore applications of the next technological blockbusters: touch screen, voice and face recognition, telepresence. What’s next? Teleportation?”
• Teleportvertising aside, it’s good to know students are being given the 30,000-ft. view on how this is all supposed to fit together… and that it’s all about the client’s message, not the technology that delivers it.
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