Critical Mass has been named agency of record for Travel Alberta and digital agency of record for Calgary Stampede.
For the Stampede, the agency will be overseeing web, mobile and campaign development. New work is expected to begin rolling out in the next few months.
“Critical Mass has impressed us with its creativity, international digital marketing experience and true passion for what we do,” said Deanne Carson, vice-president of marketing and external relations for Calgary Stampede, in a statement. “With Critical Mass, we have a global digital marketing agency leader in our backyard, and a great partner in our boardroom to help us realize our aspirations to grow and evolve a world-class brand.”
Travel Alberta, which focuses on tourism destination marketing and management, hired Critical Mass following a competitive pitch process. The first campaign from the agency is set to launch in the U.S. next month.
“From our first meeting, the team at Critical Mass expressed true passion for Alberta’s tourism brand. Critical Mass has a global footprint and perspective that is a true differentiator in helping us provide compelling invitations for the world to visit Alberta,” said Royce Chwin, chief marketing officer at Travel Alberta in a release.
Founded in 1996, the Omnicom-owned Critical Mass has eight full-service offices operating across North America, Europe, Latin America, and Asia.
