Cue Digital Media has launched Cue Video, a new division that will represent U.S.-based video content creator and aggregator Digital Broadcasting Group (DBG) in the Canadian market.
The partnership gives Cue Video exclusive rights to market DBG’s online video inventory, which includes pre-roll and in-banner video, to Canadian agencies and advertisers.
According to David U.K., CEO and founder of Cue Digital Media, his company will work with Canadian advertisers to reach target audiences via the 2,600 sites in DBG’s network, which encompasses a variety of content verticals, including health, fashion, finance and sports.
“Because of the relationships they have across 2,600 sites, we can basically target any demographic for any client,” said U.K.
The deal also gives Canadian advertisers access to DBG’s Content Library Platform (CLiP), a syndicated-content video player embedded in 300 publisher sites.
U.K. said Cue Digital Media’s existing sales staff will handle the responsibilities of the Cue Video division.
