With Christmas less than two days way, Marketing wants to thank you for sending us your holiday greetings. For our last Daily Cheer of 2010 we picked two projects that captured the essence of what this season is all about: giving.
Brees Communications
One Like. One Meal. One Kid. One enticing invitation from Brees Communications to help provide hot meals to 500 of Toronto’s homeless youth over the holiday season.
The Toronto-based ad agency has developed a Facebook application as a way of raising money for Covenant House. Brees will donate $3 every time a user “Likes” the application, with a goal of 500 meals.
McKim Cringan George
A greeting card and game presented in rhyme, gives recipients the chance to play and raise money at the same time.
Before the game starts we learn of Santa’s plight–he forgot to launch his Christmas ad campaign but hopes there’s still time to do it right.
His ad agency won’t help without charging through the nose, so Santa has a plan to keep them on their toes.
He has armed each player with a gun and green slime, to take down all the scrooges in a race against time.
McKim Cringan George, a Winnipeg-based shop, will reward each player for every scrooge that they pop.
It may seem grim but it’s all in jest, and helps the agency on its fundraising quest.
The Bitter Pill Benefit Concert for Bill Merritt is the cause, which you can help by taking some pause.
Play the game here, and see how you do, pass it to a friend or maybe even two.
