In a blog post, Jones said that the opportunity to work at an exclusively digital agency was part of what enticed him to make the move.
“When presented with the opportunity to work at an agency that focuses exclusively on digital experiences with an equal representation of cutting-edge design, technology and engagement was an offer I couldn’t refuse,” Jones wrote.
(While Proximity is a sizable digital player in Canada, it often partners with its full-service sibling BBDO Toronto on non-digital projects.)
According to the blog post, the Toronto Blast Radius office is also getting Keith Liu, who is moving from the company’s Vancouver to take over as its mobile strategy vice-president. In his new role, Liu will handle mobile, gaming and e-commerce strategy.
Before joining Proximity, Jones held positions both as digital communications vice-president at Hill & Knowlton Canada and senior vice-presdient of Fleishman-Hillard Canada.