DDB Canada’s Toronto office is the real deal for TeamBuy.ca, the Canadian-owned group-buying site.
Ben De Castro, chief marketing officer, said TeamBuy.ca chose DDB Public Relations from six other agencies, which he declined to name.
“We really need to work on getting our awareness up coast to coast and we wanted to go with a national PR firm that could help us with that,” said De Castro. “This is a sector that changes very rapidly so we needed someone to move as fast as we do and we feel that they are well suited for that task.”
While TeamBuy.ca competes directly with Groupon, Living Social and Deal Find in more than 20 cities and regions across Canada, and De Castro said unlike his competitors, TeamBuy has employees that live in the city where they source the deals.
“We feel like we know our country and our cities better than they do,” said De Castro. “We know what our people want, we have a very high engagement rate with our members and that’s a reflection of our offering.”
De Castro said they have about a million customers in Canada and the goal is to become one of Canada’s top online shopping destinations.
“The number of new subscribers is rising every day and we have a very engaged audience on our Facebook pages and Twitter,” he said.
DDB will start a PR program in early March followed by mass, digital and social elements later in the summer.
