The Nova Scotia government has awarded a $6 million tourism marketing contract to the Toronto arm of a national agency in hopes of doubling tourism revenues over the next nine years.
DDB Canada will partner with Halifax-based marketing agency Trampoline on the contract for Tourism Nova Scotia.
The contract involves leading creative development for all Tourism Nova Scotia marketing as well as managing digital services and media planning.
Tourism Nova Scotia interim president Michele McKenzie says DDB and Trampoline will help the province meet the goal of doubling tourism revenues to $4 billion by 2024.
Tourism Nova Scotia issued the public tender in July and received 20 submissions, which were scored by a panel that included the agency, industry representatives, and procurement experts.
DDB Canada and Trampoline take over from Halifax-based Extreme Group on Nov. 1.
