The Marketing Hall of Legends – a vaunted list of Canada’s greatest marketing minds – is set to receive four new names. The Toronto chapter of the American Marketing Association will honour Dominique DeCelles, Paula Gignac, Allan Gregg and Miles Nadal at a gala induction ceremony Oct. 18.
De Celles, senior vice-president of L’Oreal Canada‘s active cosmetic division, will be inducted in the Builder category, which names “charismatic leaders who have built and enhanced existing brands, and in doing so, have increased the competitive nature of their respective organizations,” according to the organization.
In the Mentor category, Gignac, who recently retired from her post as president of the Interactive Advertising Bureau of Canada, will be honoured for her leadership in “providing others with the opportunity, inspiration or ability to pursue excellence in the Canadian marketing environment.”
Gregg, a well-known Canadian researcher and founder of both Decima Research and The Strategic Council, will be inducted as an Enabler – a marketing professional “with a proven, long-term track record of providing excellent brand building expertise.”
Finally, MDC Partners founder and chairman Miles Nadal, who’s holding company owns marketing agencies such as Henderson Bas Kohn and Capital C, will be honoured in the Visionary category, which includes “great entrepreneurs who have created enduring, valuable and iconic Canadian brands.”
These four will join the ranks of the Hall of Legends’ previous 55 honorees on Oct. 18 at Toronto’s Sony Centre for the Performing Arts. The gala ceremony is set to be hosted by CTV’s Seamus O’Reagan.
A yet-unnamed “Marketer on the Rise” will also be revealed at the ceremony, along with the new Marketing Impact Award, “which will celebrate the success of a senior Canadian marketer, who is well on their way to becoming a MHOL Legend Inductee,” according to the organization’s press materials.
Marketing is the exclusive trade media sponsor of the event. Tickets are available at the event website. Check the Oct. 8 issue of Marketing for more.
