Diamond Integrated Marketing picks up The Jetstar Group

Today is the first day of the rest of The Jetstar Group’s life… as part of Diamond Integrated Marketing.

Today is the first day of the rest of The Jetstar Group’s life… as part of Diamond Integrated Marketing.

Diamond, a full‐service experiential marketing agency, announced late yesterday that it has acquired engagement agency Jetstar. Jetstar’s main specialty areas include music, gaming and engagement, with clients including  NFL Canada, PepsiCo and Nissan.

No overlaps or conflicts exist in the two Toronto-based firms’ client lists. Designated account teams will continue to manage clients, according to a statement.

Senior Jetstar leadership, including founder and CEO Andrew Turner and executive vice-president client service Kevin Durkee, will take strategic consulting roles within the new merged group. Former Jetstar president Julie Petch won’t be making the move to Diamond and in fact left the company a few weeks ago, according to Durkee.

While terms of the transaction were not disclosed, David Diamond, president of Diamond Integrated Marketing, addressed the evolution of the experiential marketing industry and the way brands are still looking for ways to make personal connections with consumers in a release.

“The experiential marketing industry is evolving as brands continue to look for ways to interact and establish personal connections with consumers,” said Diamond.

“With the new acquisition of The Jetstar Group, Diamond can optimize our expertise and continue providing clients with innovative and unique solutions.”

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update