Find out who’s in the running for digital marketing glory
The Digital Marketing Awards are less than two weeks away. We’re planning a party to celebrate the year’s best digital thinking from across the country on Wednesday, Nov. 2 at Maison Mercer Nightclub.
This year, we’re kicking the party up a few notches, but of course you’ll get to find out who won all the Gold, Silver and Bronze honours for the best digital creative over the last year.
Today for the first time, we’re giving you a hint of who’s in the running with the release of the Digital Marketing Awards shortlist.
This is the work that scored highest with the jury after the first round of judging. Just making this list is commendable enough, but we all know that everyone on here is hoping for more. To find out if you get it, you’ll have to be at the show.
We want to see you there, so get your tickets fast.
Online Advertising: Online Campaign
• “Touch the Rainbow”–Wrigley and BBDO
• “M&M’s Find Red”–Mars Canada and Proximity
• “The New Car”–Nissan and Critical Mass
• “The Guy at Home in his Underwear”–Stanfield’s and John St.
• “MasterCard #InternsWanted”– MasterCard and MacLaren McCann
• “HP ePrint Live”–HP and Proximity
Online Advertising: Integrated Campaign
• “Europe Spring 2011 Integrated Campaign”–Canadian Tourism Commission and DDB Vancouver
• “Harlequin Office for the Preservation of the Kiss”–Harlequin and Sonic Boom
• “Adidas All In”–Adidas and Sid Lee
• “Toronto Trending”–Tourism Toronto and CP+B
• “The End”–Frito Lay Canada and BBDO Toronto
• “M&M’s Find Red”–Mars Canada and Proximity
Online Single, Fixed Space
• “Cat”–Wrigley and BBDO Toronto
• “HP ePrint Live”–HP and Proximity
Online Single, Dynamic
• “AIDS”–Ministere de la Sante et des Services sociaux and lg2
• “World’s Longest Banner”–BMW Canada and Cundari
Campaigns under $100,000
• “Charlie Bit My Finger”–Canadian Film Centre and Doug & Serge
• “MasterCard #InternsWanted Campaign”–MasterCard and MacLaren and McCann
Websites/Microsites B2B
• “DDB Canada Website Redesign”–DDB
• “Singing Zuligans”–Zulu Alpha Kilo
• “12 Dares of Christmas”–Dare Vancouver
• “eCards for the Digitally Impaired”–FITC and Saatchi & Saatchi
Websites/Microsites Consumer Products
• “Harlequin Office for the Preservation of the Kiss”– Harlequin and Sonic Boom
• “Adidas Women”–Adidas and Sid Lee
• “Canadian Tire House of Innovation”–Canadian Tire and Taxi
• “The Guy at Home in his Underwear”–Stanfield’s and John St.
• “2010 Chevrolet Cruze ‘Don’t just Drive… Cruze’”–General Motors and MacLaren McCann
Websites/Microsites Consumer Packaged Goods
• “Feeding Frenzy”–Frito Lay and Juniper Park
• “The End”–Frito Lay Canada and BBDO Toronto
• “M&M’s Find Red”–Mars Canada and Proximity
• “FaisLeCrave.com”–Alimentation Couche-Tard and BOS
• “HP ePrint Live”–HP and Proximity Canada
Websites/Microsites Entertainment and Arts
• “Toronto Trending”–Tourism Toronto and CP+B
• “Just For Laughs”–Just for Laughs and Twist Image
• “Bjork ‘Biophilia’”–Bjork.com and Jam3
Websites/Microsites Consumer Services
• “ TD Pump It Up”–TD and Twist Image
Websites/Microsites Public Service
• “Points of View”–Accessible Media Inc. and TBWA\Toronto
• “Ecomobile”–Ministry of Natural Resources and Wildlife and BOS
• “The Toronto Santa Claus Parade”–The Toronto Santa Claus Parade and Dashboard
• “@Random”–Tourette Syndrome Foundation of Canada and Saatch & Saatchi
Websites/Microsites Niche Target
• “BMW Golf”–BMW Canada and Cundari
• “Cherry Forgofee”–Lowe Roche and Lowe Roche
Social Media Best Use of Social Media, New Campaign
• “Telus Go Pink”–Telus and Taxi Toronto
• “Work From Home Day”–Workopolis and Zulu Alpha Kilo
• “Uddertune”–Dairy Farmers of Canada and Twist Image
• “Tower of Bowls”–PepsiCo Foods Canada and Juniper Park
• “The End”–Frito Lay Canada and BBDO Toronto
• “M&M’s Find Red”–Mars Canada and Proximity
• “The Guy at Home in his Underwear”–Stanfield’s and John St.
• “HP ePrint Live”–HP and Proximity
• “Coors Light Check in to win”–Molson Coors Canada and Draftfcb
Social Media Best Use of Social Media, Ongoing Campaign
• “Fresh Fun Talent”–Ferrero and Noise Digital
• “Toronto Trending”–Tourism Toronto and CP+B
• “SRCH by Starbucks, featuring Lady Gaga”–Starbucks and Blast Radius
• “Drive Until”–Volkswagen Canada and Red Urban
Best Social Media Integration
• “Storescapes”–Canadian Tourism Commission and DDB Canada
• “Scotiabank Facebook Live Event”–Scotiabank and Mighty Digital
• “The End”–Frito Lay Canada and BBDO Toronto
• “M&M’s Find Red”–Mars Canada and Proximity
• “MasterCard #InternsWanted Campaign”–MasterCard Canada and MacLaren McCann
Other Digital Media Mobile Applications/Mobile Web
• “Infinity M Hybrid-Mobile Rich Media Interactive Ad Unit”–OMD and Web2Mobile
• “Random House of Canada’s Conversation Starters”–Random House of Canada and Web2Mobile
• “Grey Mood Clock Mobile”–Grey Canada and Grey Canada
• “WagJag Mobile Application”–WagJag and Web2Mobile
• “Kokanee Mountain Cans”–Labatt Breweries of Canada and Grip Ltd.
Other Digital Media Offline Digital
• “Sensor Boards”–BC Hydro and DDB Vancouver
• “Mini Vending Machine”–Mini and Taxi
• “The Cheating Wall”–Tourism Toronto and CP+B
Other Digital Media Online Video
• “Old Woman”–Canadian Real Estate Association and CP+B
• “Touch The Rainbow”–Wrigley and BBDO
• “Cat”–Wrigley and BBDO
• “Cage Cop”–Wrigley and BBDO
• “War Fingers”–Wrigley and BBDO
• “1M Walls”–BMW Canada and Cundari
• “Jeff’s Day”–Accessible Media Inc. and TBWA\Toronto
• “Downtown”–Accessible Media Inc. and TBWA\Toronto
• “Charlie Bit My Finger”–Canadian Film Centre and Doug & Serge
Other Digital Media Gaming
• “Play the Broker”–Greater Montreal Real Estate Board and lg2
• “Master Creative”–MasterFile and Rethink
• “M&M’s Find Red”–Mars Canada and Proximity
• “Kokanee Mountain Cans”–Labatt Breweries of Canada and Grip Ltd.
Other Digital Media Creative Use of Technology
• “Google Streetview”–Canadian Tourism Commission and DDB Vancouver
• “Storescapes”–Canadian Tourism Commission and DDB Vancouver
• “Grey Mood Clock”–Grey Canada and Grey Canada
• “M&M’s Find Red”–Mars Canada and Proximity
• “HP ePrint Live”–HP and Proximity
Other Digital Media – On the Edge
• “Hands”–Agence de la santé et des services sociaux de la Capitale-Nationale and lg2
• “Videotron Flagship”–Videotron and Sid Lee
• “Touch the Rainbow”–Wrigley Canada and BBDO Toronto
• “Cat”–Wrigley Canada and BBDO Toronto
• “Mini Vending Machine”–Mini and Taxi
• “Social Election Experiment”–Dare Vancouver and Dare Vancouver
• “Proximity Pour”–Proximity Canada and Proximity Canada
Craft – Interface Design/Navigation
• “Cat”–Wrigley Canada and BBDO Toronto
• “The End”–Frito Lay Canada and BBDO Toronto
• “@Random”–Tourette Syndrome Foundation of Canada and Saatch & Saatchi
Craft – Animation/Motion Graphics
• “Close to Home”–Mines Action Canada and Juniper Park
• “The End”–Frito Lay Canada and BBDO Toronto
• “@Random Opening Sequence”–Tourette Syndrome Foundation of Canada and Saatch & Saatchi
Craft – Music/Sound Design
• “2010 Chevrolet Cruze Website ‘Don’t just drive, cruze’”–General Motors of Canada and MacLaren McCann
• “@Random”–Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
Craft – Copywriting
• “World’s Longest Banner”–BMW Canada and Cundari
• “The End”–Frito Lay Canada and BBDO Toronto
Craft – Illustration/Graphic Design
• “Hydro to Home”–BC Hydro and DDB Vancouver
• “Ecomobile”–Ministry of Natural Resources and Wildlife and BOS
• “Guidebook”–Manulife Financial and Tribal DDB/DDB Canada
Craft – Best use of video
• “Touch the Rainbow”–Wrigley Canada and BBDO Toronto
• “The Guy at Home in His Underwear”–Stanfield’s and John St.
• “75 Watts”–Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
• “@Random”–Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
