DS+P – the agency formerly known as Doug & Serge – has partnered with Ottawa-based user experience agency Soshal to strengthen its digital capabilities, it was announced Wednesday.
To facilitate the alliance, Soshal’s CEO Dave Hale will oversee the launch of a Toronto office at DS+P’s Toronto location.
Hale told Marketing that the two companies began working together about a year ago after being brought together for some work with York University (DS+P is the agency of record for the university).
“We share a client in York University, where we are currently working on several ongoing projects together. We are also pursuing new business opportunities and assisting each other with existing client work,” Hale said.
“No money or equity has changed hands. DS+P are housing Soshal Toronto within its offices and we are working very closely together, sharing resources, and co-pitching new business,” he said. “We recognized that our service offerings were complementary – they required digital support and we required a creative partner – as were our business philosophies and cultures.”
The relationship will allow Soshal to grow its team, and develop new client opportunities in Toronto. Hale has announced that the agency is currently hiring a senior product manager and director of business development for the new office.