Dynamic Tire has selected marketing agency Ariad Communications as its social media agency of record.
Ariad will develop Dynamic Tire’s social media and online strategy and lead its social monitoring, listening and responding platform.
As well, Ariad has been tasked with developing social media and online engagement strategies for the tire company’s Sailun and Aeolus brands. In addition, Ariad will provide analytics and reporting services.
According to Ariad, Dynamic Tire was looking for a strategic partner that understood consumer behaviour online and in retail.
Ariad’s says its experience in automotive and retail, with clients like Smart Canada and Unilever helped it obtain the account.
“Ariad’s considerable industry and subject matter knowledge combined with their strategic approach made them the perfect social media partner for us,” said Darrin Bossence, vice-president of marketing at Dynamic Tire, in a statement.
