Nik Wallenda’s high-wire walk across Niagara Falls was the epitome of “appointment” viewing—there’s no way it would have been the same if the billion global viewers didn’t see it live.
The hundred or so global media outlets who descended on Canada’s honeymoon capital knew an eyeball magnet when they saw it. And Enterprise Canada, “Ontario’s oldest public relations firm,” seized an opportunity to make sure their audiences experienced Niagara Falls as the natural wonder that it is and provide the Niagara Parks Commission end-to-end media relations and event management to support the walk. Here are the numbers their efforts helped produce.
Total Estimated Media Impressions: 649,229,714
PR Value: $46,264,194
Print Media Impressions: 16,664,307
Print PR Value: $4,301,190
Online Media Impressions: 577,580,144
Online PR Value: $38,914,536
Broadcast Media Impressions: 54,985,263
Broadcast Public Relations Value: $3,048,468
