Edelman Digital Canada has made seven new hires following business wins and organic growth from existing clients.
The agency won’t disclose its new clients just yet, but the growth is reflective of Edelman’s ongoing evolution from a PR agency into a “communications marketing” firm.
“Going from a PR agency into more of a communications marketing firm means we’re having more opportunities to have high-level conversations at the C-suite level to do truly integrated marketing campaigns,” said Tristan Roy, managing director at Edelman Digital Canada, the digital and social marketing arm of Edelman Canada.
In Toronto, Michelle Mullins joins Edelman Digital as senior account director. She was previously a senior director at Veritas Communications and social media manager at Tim Hortons. Bianca Freedman and Aubrey Podolsky join as account directors. Freedman was most recently marketing manager, PR and social at Walmart Canada; and Podolsky was a digital strategist at Publicis Canada.
Alexandra Krivov and Deanna Gowrie join the Toronto team as senior account executives. Krivov was most recently digital communications coordinator at Vizeum Media, and Gowrie was a digital account executive at Weber Shandwick.
Jason Meachin, former senior project manager at FCV Interactive, joins Edelman’s Vancouver office as senior digital project manager. Jessica Fralick, who’s held marketing positions in the non-profit, legal and oil and gas sectors, joins the Calgary office as senior account executive.
The new hires bring Edelman’s digital team headcount to about 65. Earlier this year, Edelman Canada made three senior leadership appointments, rounding out its executive team with a focus on digital expertise.
The agency also recently expanded its creative and planning teams, and is building out “a pretty robust paid media business,” said Roy.
“I think most people in the business right now would [characterize it] as blurry lines and lots of disruption and shift,” said Roy. “And the notion that all communications challenges are solved with a 30-second spot, I think those days are gone. Clients are interested in hearing — regardless of the type of agency — about ideas that create conversations, drive their business and can travel across channels and in real time.”
