Egg Farmers of Canada hires Cossette as AOR

Egg Farmers of Canada, the Ottawa-based national not-for-profit organization that represents egg farmers, has appointed Cossette its new agency of record. The agency will handle strategic planning, creative and media duties for its new client for both the English and French markets, and was selected following a formal search that concluded with a short list […]

Egg Farmers of Canada, the Ottawa-based national not-for-profit organization that represents egg farmers, has appointed Cossette its new agency of record.

The agency will handle strategic planning, creative and media duties for its new client for both the English and French markets, and was selected following a formal search that concluded with a short list of six agencies.

According to a statement from the Egg Farmers of Canada, Cossette won the business based on chemistry, its ability to work in both official languages, and vision for the future.

“We were also impressed with their integrated offering and their strategic insights into our business,” said Bonnie Cohen, Egg Farmers of Canada’s manager of marketing and nutrition, in a statement. “Their broad marketing perspective, as well as Cossette’s appreciation of Canadian regional differences, will be essential as we begin plans for the launch of a new integrated, national campaign sometime early next year.”

Cossette was founded in 1972 in Quebec City. Its client roster includes General Mills, Telus, Home Depot and McDonald’s.

Advertising Articles

BC Children’s Hospital waxes poetic

A Christmas classic for children nestled all snug in their hospital beds.

Teaching makes you a better marketer (Column)

Tim Dolan on the crucible of the classroom and the effects in the boardroom

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

Watch This: Iogo’s talking dots

Ultima's yogurt brand believes if you've got an umlaut, flaunt it!

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

123W builds Betterwith from the ground up

New ice cream brand plays off the power of packaging and personality

Sobeys remakes its classic holiday commercial

Long-running ad that made a province sing along gets a modern update