Elevator Communications, which has offices in Toronto and Montreal, recently won three new accounts.
T-Fal Canada, a division of Group SEB, named Elevator Communications its PR agency of record following a competitive pitch. The agency will manage all PR activities for T-Fal’s kitchen appliances, cookware and linen care business, taking a digital-first approach.
“T-Fal has been playing in the digital space; they have an in-house digital team that does a really good job of engaging with consumers, but they’re also looking for agency support to help increase the level of communication online,” said Melanie Rego, president and founder of Elevator Communications.
The agency’s strategic planning work for T-Fal led to another win in the Group SEB family: Rowenta named Elevator Communications its PR agency of record for its high-end garment care and floor care products. “They saw what we’ve been doing from a strategic planning perspective and they loved it,” said Rego. “They asked us to pitch because they believed that our approach to marketing and communications would work well for their brand.”
And Canadian heritage brand Bernardin Ltd., the company behind the iconic mason jar, hired Elevator Communications to develop a national CSR campaign in conjunction with the launch of a new, limited-edition green glass jar. The campaign will feature Canadian celebrities and tie into a national food bank organization.
Bernardin, which was founded in 1881, also recently hired chef Anna Olson as its celebrity spokesperson. The goal is to keep the art of canning and pickling top of mind among Canadians and help them understand the process and benefits of canning. “She’s an avid canner, so she’s a great face that Canadians can relate to and she’ll help us keep the momentum going,” said Rego.
Rego said the agency’s digital communications strategies played a big part in the account wins. “We have a lot of traditional marketing experience, but for the last six or seven years, we’ve been playing in the digital space,” she said. “We’re now taking on much bigger roles for our existing clients and attracting new clients to take us on.”
