Energi PR selected as public relations AOR for HomeStars

Online service seeks to set itself apart

Energi PR was named public relations agency of record for HomeStars, following a competitive review.

Founded in 2006, HomeStars is an online community of Canadian homeowners and home improvement companies. The service helps homeowners find reputable renovators, repairmen and retailers through its database of companies, as well as through reviews.

This is the first time HomeStars has hired an outside agency and is part of its 2015 growth strategy. According to the company, there’s been a big increase in online traffic — up 40% from last year.

“They’re at a turning point in their growth,Esther Buchsbaum, president and co-founder of Energi PR, told Marketing. “They realized it was time to get the support they need to differentiate themselves and position themselves as the leading online community for both homeowners and home improvement industry… We’re in a position to really help educate and inform consumers.”

Energi PR’s mandate includes strategic communications planning, media and stakeholder relations, issues and crisis management, and content development.

In a release, Nancy Peterson, founder and CEO of HomeStars said Energi PR “best understood our vision and how to best amplify it in the market.”

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