Elevator Communications has been named Canadian public relations agency of record for Enjoy Life Foods.
The agency has been tasked with elevating brand awareness for Illinois-based Enjoy Life Foods, which has a number of gluten-free and non-GMO products that are free from major food allergens. Elevator will develop content to reach influencers across the country, content for new product launches and digital communications support.
“Enjoy Life Foods has long been recognized as a category pioneer and trusted leader in the growing Free-From space, and the time is ripe to heighten all facets of our marketing program in Canada, from PR to digital, grassroots, SEO and more,” said Joel Warady, chief sales and marketing officer of Enjoy Life Foods, in a statement. Warady said Elevator was a perfect fit to support and promote the company’s rapidly growing product portfolio.
Elevator president Melanie Rego said her firm has helped global brands Materne GoGo squeeZ and Sabra Canada expand in Canada.
The Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, cereals, seed and fruit mixes and lentil-based chips.
