Andrew Schuster
Environics Analytics has launched a new generation of its Envision platform that provides business intelligence on consumer and markets across Canada.
Called Envision5, the software features a redesigned user interface, interactive dashboards and enhanced mapping. The cloud-based platform provides a wide range of consumer data and geo- and segment-based information for customer insights, site evaluation and media planning.
“What we’ve done is completely reimagined the software,” says Andrew Schuster, Envision team leader at Environics Analytics. “This time around there’s a lot more emphasis on the user experience.”
Several functions have been added to Envision over the last several years, he says, “but you get to the point where there’s so much that it almost becomes hard to deal with and to find things.”
The new software makes it much easier to find information and is now mobile- and tablet-friendly, Schuster says.
Environics Analytics president and founder Jan Kestle adds the software makes it easy for marketers to “create customer segments, design an optimal media mix, evaluate sites and personalize messaging.”
