“Our firm was one of the first PR agencies in Canada to hire a creative director, and as work for our clients continues to grow, our team is growing too,” said Bruce MacLellan, chairman and CEO of Environics Communications.
Both were previously at Union Advertising, where Martinson was a copywriter and Potyrala-Singleton was an art director. While at Union, they worked on various projects for Kraft Foods, Revlon and Shopper’s Drug Mart.
“We feel we can compete with anyone to create razor-sharp strategies and compelling content, be it digital or analog,” says creative director Stephen Creet. “Ella and Julie have insights and skills that belie their years, and we were already strong in digital creation and production.”
Environics has beefed up its creative presence over the last couple years. In 2013, the firm added Creet, former CCO of BBDO Toronto and Young & Rubicam San Fransisco, as creative director.
In June 2014, Environics opened a digital marketing agency, Agnostic, with the aim of serving Environics’ own clients and building its roster. Environics veterans like Andrew Kinnear (previously VP of customer experience at Delvinia Interactive) and Jonathan Litwack (previously the digital planner at Trapeze Media) moved to the new office, in addition to giving new creative hires a home.
Creet, as well as Martinson and Potyrala-Singleton are all listed on the Agnostic site masthead.