Juniper Park loses big chunks of Frito-Lay
Juniper Park, the Toronto agency that opened with Frito-Lay as its inaugural client, has lost a major part of that client’s American account. Lays, Stacy’s pita chips and SunChips have been moved to fellow Omnicom shop EnergyBBDO.
Kraft plans to split into 2 companies
Kraft Foods Inc. said Thursday that it plans to split into two publicly traded companies, with one concentrating on its snack business like Oreo cookies and Trident gum while the other focuses on the North American grocery business, which includes Kraft cheese and Maxwell House coffee.
Groh named VP at Optimum
Kevin Groh has just made a leap from client side to agency side.
Rickard’s takes it slow with CP+B Canada
Crispin Porter + Bogusky Canada has added yet another expression to the beer commercial vernacular: the drip shot.
P&G to give moms an Olympic salute
Procter & Gamble is giving a big shout-out to the moms of Canada’s Olympic Games’ athletes as part of a multi-level marketing initiative in the lead up to the London 2012 Olympic Games.
