1. OMD names Cathy Collier CEO
OMD Canada has named media veteran Cathy Collier as its new CEO, effective Aug. 16.
2. Booster Juice partners with Jays’ Bautista
It’s not like Toronto Blue Jays slugger Jose Bautista needs a boost – but he just got one anyway.
3. Taxi hires Bennett to oversee digital creative for Telus
Taxi Canada has added yet another member to its growing digital team with the appointment of Stephen Bennett as digital creative director on the Telus account.
4. Kraft hugs it out again
Kraft Canada continues to spread its brand across the country, this time with a television campaign, online contest, and cross-country tour to promote its peanut butters.
5. From daytime soaps to store shelves
As is the case with most soap operas, the characters on CBS’s long-running The Young and the Restless are constantly facing uphill battles – drug and alcohol dependency, corporate espionage and hit-and-run accidents to name a few.
