Here’s what we learned this week.
Heineken keeps its spend below the line
The international green bottle brand (managed in Canada by Molson Coors) announced One Advertising as its agency of record this week, awarding it the assignment because of its digital and below-the-line chops. Look for more global creative getting adapted on TV I guess, as it remains “positive” about the brand’s trajectory in Canada.
Read full article
I can name 28 people braver than you
Agency Wars IV is shaping up… as will be the 28 people chosen to train in preparation for the November 27 boxing event. The charitable organization announced the preliminary fight card on Thursday, matching agency, brand and media professionals against one another (for the benefit of NABS and Ronald McDonald House).
Read full article
Rogers’ next CEO hates convention
When it comes to how companies build corporate culture, Guy Laurence hates the status quo. Laurence, who will replace Nadir Mohamed as Rogers’ president and CEO in December, comes from the U.K.’s Vodafone and has spoken on where “work culture” is headed in the years to come. His view: it looks nothing like what work culture has looked like before.
Read full article
Absolut has transformed
You can see that some of the spirit of TBWA’s long-running campaigns endure in the new global platform, but Absolut is trying something new with Sid Lee, which it chose as AOR in December. The focus on artistic endeavour has become sharper, and there’s a new tagline to build around. What will this look like next year? Is the idea strong and flexible enough to last the next 25 years?
Read full article
Subscribe to Marketing’s twice-a-day free newsletter and get all the latest news from Canada’s communication industries. For deeper analysis and opinion, subscribe to Marketing magazine.
