Reckitt Benckiser has named Euro RSCG Worldwide as its global creative agency of record for its Durex condom brand, with the agency’s Toronto office handling creative executions for the Canadian marketplace.
In 2006, Euro RSCG was appointed the sole global creative agency for Reckitt Benckiser. Euro RSCG Toronto has managed the 12 Reckitt Benckiser brands sold within Canada during this time.
“This win is a true testament to great work that we’ve been doing for RB over the years,” said Ron Tite, VP creative director, Euro RSCG Toronto, in a release. “With Durex, we are excited by the opportunity to create more digital content.”
Reckitt Benckiser only acquired the Durex brand from SSL International last July, and expects the transition to take up to six months.
In Canada, the Durex account was previously held by Youthography, which closed all of its advertising operations (including Riot Brand Experience and District Lifestyle Marketing), in the last quarter of 2009 when several pillar clients from the U.S.—Durex among them—scaled back spending during the downturn.
Euro RSCG’s other clients include Air France, CDW, Evian, Fidelity Investments, Home Hardware, Kraft, Reckitt Benckiser, Schering Plough and Volvo.
