FCB Toronto, DDB Canada and Leo Burnett were the big winners at Thursday night’s Bessies in Toronto, taking home Best of Show honours at the annual awards show organized by the Television Bureau of Canada with the Broadcast Executives Society.
Leo Burnett’s “#LikeAGirl” for Always won the top prize in digital film, while DDB Canada’s “Pep Talk” for Netflix won in television. FCB Toronto’s “Invade” for Ontario Tourism and the upcoming Panam/Parapanam Games won in the craft category.
Tribal Toronto was another top performer, earning three golds and two silvers for its “Dadhood” single for Cheerios.
BBDO Toronto won three golds, one for its work for Harvey’s and two for “It’s What’s There” on behalf of the Paralympic Games, as did JWT Canada, with one gold each for its work for SickKids, the Canadian Film Fest and Air Canada. Grey’s work for Salvation Army, Anomaly’s “The Gentleman’s Wager” for Johnnie Walker, and Red Urban’s Volkswagen Beetle documentary all scored gold in two categories.
In total, 88 awards were doled out including the three best of show honours, 15 golds in the film category and 21 golds in the craft category.
Here’s a look at the night’s gold winners.
Television single
- Red Urban’s “Once More: The story of VIN 903847” for Volkswagen
- Giants & Gentlemen’s “Dad Pad Thai” for Days Inn
Television campaign
- DDB Canada’s “You gotta get it, to get it” for Netflix
Digital single
- Leo Burnett Toronto’s “#LikeAGirl” for Always (Best of Show)
- Tribal Toronto’s “Dadhood” for Peanut Butter Cheerios
- Studio M’s “Christmas Miracle” for Wesjet
Digital campaign
- Rethink’s “Beer Fridge” for Molson Canadian
Digital integrated
- BBDO Toronto’s “Put Gunn on Your Buns” for Harvey’s
Pro-bono/self-promotion single
- John St.’s “ExFEARiential” self-promo
pro-bono/self-promotion campaign
- JWT Canada’s “Best Extra/Canadian” for Canadian Film Fest
PSA/cause marketing single
- Lg2’s “Messenger” for Societe de l’assurance automobile du Quebec
PSA/cause marketing campaign
- Grey’s “Food” for the Salvation Army
Animation
- Grey’s “Food,” “Shelter,” and “Clothing” (individually awarded) for the Salvation Army
Art direction
- Anomaly’s “The Gentleman’s Wager” for Johnnie Walker
Best use of music
- FCB Toronto’s “Invade” for Ontario Tourism
- JWT Canada’s “Kael Fighter” for SickKids
Casting
- Tribal Toronto’s “Dadhood” for Peanut Butter Cheerios
Cinematopgraphy
- Anomaly’s “The Gentleman’s Wager” for Johnnie Walker
- Proximity Canada’s “#WeAreWinter” for Team Canada
Colourist
- FCB Toronto’s “Invade” for Ontario Tourism
- JWT Canada’s “Journeys Revealed” for Air Canada
Copywriting
- DDB Canada’s “Pep talk” for Netflix
- TBWA\Toronto’s “Old House” for Accessible Media
Direction
- Tribal Toronto’s “Dadhood” for Peanut Butter Cheerios
Editing
- FCB Toronto’s “Invade” for Ontario Tourism
- Sid Lee’s “We The North” for the Toronto Raptors
- Red Urban’s “Once More: The story of VIN 903847” for Volkswagen
- BBDO Toronto’s “It’s What’s There” for the Paralympic Games
Sound design
- Cundari’s “Ultimate Racetrack” for BMW
- BBDO Toronto’s “It’s What’s There” for Paralympic Games
- FCB Toronto’s “Invade” for Ontario Tourism
