FCB Toronto has hired Nancy Crimi-Lamanna as vice-president, creative director.
Crimi-Lamanna most recently served as vice-president, associate creative director at BBDO Toronto, where she led the shop’s RBC, Starbucks and FedEx accounts. In her new role, she, along with FCB Toronto veteran Jeff Hilts, (who has also been promoted to vice-president, creative director) are tasked with attracting new business and elevating the shop’s creative output.
“Nancy is a Cannes-winning writer who knows how to create and lead great work,” said Jon Flannery, chief creative officer at FCB Toronto in a release. “Nancy is an accomplished creative who will improve our talent at the senior creative level and expand our ability to grow and attract new business. She’s the total package – creatively brilliant, a great presenter and strategically savvy.”
At BBDO, Crimi-Lamanna won a Gold Effie and Canada’s first Integrated Lion for the Ontario Ministry of Health’s “Social Smoking” campaign. Before joining BBDO, Crimi-Lamanna spent more than seven years at MacLaren McCann as group creative director, where she helped the shop win ILC LottoMax, and worked on award-winning campaigns for Pontiac and Tylenol.
In a statement, Crimi-Lamanna cited global momentum as the reason for making the switch to FCB Toronto. “To see how collaborative the network is, especially with Toronto, Chicago and Montreal offices working together on many assignments, it seemed like the perfect time to join,” she said.
Hilts, who joined FCB Toronto as an associate creative director nine years ago, has worked on accounts including the Ontario Lottery and Gaming Corp., Ontario Tourism Marketing Partnership, Sun Life Financial, Mondelez, Purolator and Nestlé Canada.
Part of the Interpublic Group of Companies, FCB employs more than 8,000 people in 80 countries.
