The Festival of Media Global Awards have announced their shortlisted finalists and three pieces of Canadian work have made the cut across three categories.
In the Best Event/Experiential Campaign contest, UM and TouchéPHD are up against one another in a competitive field of 12 entires. UM’s “Budweiser Red Light” for AB InBev is in the running against Touché!PHD’s “Ice Truck” for Canadian Tire (produced with Taxi, Notch, Fuse, Iceculture).
Excelerator Media (a division of Mindshare Canada)’s “Pick a Fight” for Mazda (created with Catalyst) is in contention in two contests: Best Targeted Campaign and the Data Innovation Award.
Both “Pick a Fight” and “Budweiser Red Lights” were MIA winners last year
The Festival of Media entries are judged by a 70-person jury led by Sameer Singh, vice-president and head of global media at GSK. The final winners will be announced at a ceremony in Rome on April 8.
