Here it is, the third and final shortlist for this year’s Media Innovation Awards.
MIAs winners will be revealed at the annual gala held Nov. 27 at Toronto’s Sheraton Centre Hotel.
TARGETED MARKETING CATEGORIES
Media Spend Under $25,000
•Addition Elle Ashley Graham: Reitmans Addition Elle and Touché OMD
•Canada Day Beer Fridge: Molson Coors Canada and MEC Canada
•Breaking Bad: Sony Pictures Home Entertainment and UM
•Feed the Beast: General Mills and Cossette Media
•Aeroplan – Departure Day: Aeroplan and Cossette Media
Niche Target and Multicultural
•Addition Elle Ashley Graham Reitmans Addition Elle and Touché OMD
•Reaching Motorcycle Enthusiasts: Harley-Davidson Canada and JAN Kelley Marketing
•The Priceless Bat: Lanctôt Ltée (Louisville Slugger Canada) and Taxi Canada
•McDonald’s 24hrs Late Night & Poutine: McDonald’s Restaurants of Canada Limited and Touché OMD
•Winter Smoking Sucks: Novartis Consumer Health – Thrive and Starcom MediaVest Group
Best Localisation Campaign
•Highlight Your Hood: Yellow Pages and Leo Burnett, Toronto
•McDonald’s The Players/Les McJouers: McDonald’s Restaurants of Canada Limited and Touché OMD
•BC Local: Molson Coors Canada and MEC Canada
•It All Starts With a Nescafe: Nestle Canada and ZenithOptimedia
Best in Search
•All Things Hair: Unilever Canada and Mindshare
•LifeMadeDelicious.ca Custom Search Experiences: General Mills and Cossette Media
•TD New to Bank Tablet Offer: TD Bank Group and Media Experts
•Team BMW Olympic Campaign: BMW Canada and Media Experts
•Moto G. Search and You Will Find: Motorola Canada and ZenithOptimedia
Best in Data/Research
•A Measured Approach to Integrated Video Planning & Buying: Danone and Havas Media
•Researching for the Canadian Social Flyer: FGL Sports, Sport Chek and Touché Montréal
•Zostavax Econometric Modeling: Merck – Zostavax and Havas Media
•Hellmann’s & Checkout 51 Integration: Unilever, Hellmann’s and Mindshare
Best in Sponsorships
•McDonald’s The Players/Les McJouers: McDonald’s Restaurants of Canada Limited and Touché OMD
•MiO at NXNE: Kraft Canada and Taxi Canada
•We All Play for Canada: Canadian Tire and Touché Toronto
•#WeAreWinter: Canadian Olympic Committee and OMD/Proximity
•Galaxy S5 MMVAs: Samsung Canada and Starcom MediaVest Group
PRODUCTS AND SERVICES CATEGORIES
Best in Fast-Moving Consumer Goods
•#LikeAGirl: Procter & Gamble – Always and Leo Burnett Toronto, Chicago, London/Holler
•Corona Day of the Dead Tearaway: Modelo Molson Imports LP and Zulu Alpha Kilo
•Alexander Keith’s Mobile Brewery: Labatt Breweries of Canada and Mosaic Sales Solutions
•Powerade: Owning the Moment: Coca-Cola Canada and UM
Best in Durable Goods
•XBOX One All In One: Microsoft XBOX One and Starcom Canada
Best in Cars and Automotive Services
•Ice Truck: Canadian Tire and Touché Toronto/North Strategic/Taxi
•Nissan Detour: Nissan USA and Critical Mass
•Subaru WRX/STI – XBOX: Subaru Canada and OMD Canada
•Wiping the Storm: Canadian Tire and Touché Montréal
•#IN24: Ford Canada and The Blue Hive
Best in Financial Products and Commercial Services
•YP – Get the App: Yellow Pages Group and Starcom MediaVest Group
•BCAA Renter’s Insurance: BCAA and OMD/DDB Vancouver
•Telus Cab Chargers: Telus Mobility and Cossette Media
•RBC FY’14 Spring Mortgages: Royal Bank of Canada and M2
Best in Travel, Entertainment and Leisure
•Exclusive Resorts’ See-Thru Ads: Exclusive Resorts and Toronto Star Creative Department
•Toronto, a la Montreal: Tourism Montreal and PHD Montréal
•LGBT: Tourism Montreal and PHD Montréal
Best in Retail and E-Commerce
•Addition Elle Ashley Graham: Reitmans Addition Elle and Touché OMD
•Sport Chek West Edmonton Mall Flagship Store Launch: FGL Sports, Sport Chek and North Strategic
•The first Canadian Social Flyer: FGL Sports, Sport Chek and Touché Montréal
•XBOX One All in One: Microsoft XBOX One and Starcom Canada
Best in Business Products and Services, Corporate Information and Self Promotion
•Calgary Zoo 2012 Annual Report: Calgary Zoo and Trigger
•Why I: Ontario Bar Association and Agency59
•GEReports.ca: GE and MEC Canada
Best in Charities, Health Care and Safety, Public Awareness Messages
•Ghosts: SAAQ and Touché Montréal
•Kringl: The Proof of Santa App: Make-A-Wish Canada and Zulu Alpha Kilo
•Luge: Canadian Institute of Diversity and Inclusion and Rethink
•One Minute of Silence for Amnesty International: Amnesty International and Cossette Media
•Royal Canadian Mint – Heart of the Arctic: Royal Canadian Mint and Cossette Media
