Fleishman Hillard is expanding beyond its PR roots with a major global rebrand that will see it evolve into a “fully integrated communications company.”
The new look was revealed Wednesday.
“We invested in nontraditional talent and new capabilities behind four significant growth areas driving our business today: the alignment of brand and reputation; analytics and insights; social enterprise; and strategic integration across paid, earned, shared and owned media channel,” said president and CEO Dave Senay , in a release.
While this change may come as a surprise to those who largely associate the firm with PR and public affairs, it has actually been starting to happen internally for some time. Senay said that Fleishman Hillard has quietly “reimagined and reinvented” the business for years as its clients asked more and more for integrated solutions.
To reflect its evolution, Fleishman Hillard has a new tagline: The Power of True. Senay said it speaks to the company’s “ability to help clients navigate a world demanding unprecedented authenticity and transparency.”
A new logo is a modern take on a merger of the names of the firm’s founders. It is meant to show both the company’s heritage as well as its contemporary approach to PR.
A new corporate website that incorporates all of these changes also launched on Wednesday.
The firm has also launched a digital magazine, FleishmanHillard TRUE as another part of the rebrand. This is a new media channel for the firm and will focus on issues “that exist at the intersection of marketing, communications and media,” with input from thought leaders in fields from academia to business.
Pat Wechsler is the editor and content strategist at the helm of the magazine, which will come out quarterly (with content updated on a weekly basis to encourage readers to give their input on stories as they are shaped). Each issue will have its own theme.
To promote the rebrand, FleishmanHillard is rolling out a multimedia creative campaign that starts in the U.S. and will subsequently appear in international markets.
With more than 80 offices around the world, FleishmanHillard is part of Omnicom Group’s Diversified Agency Services.
