Day three of the 58th International Festival of Creativity (nee Advertising) began with a Cannes Lions beach soccer tournament kicking off in the bright morning sun just outside the Palais. Inside, Martha Stewart and Soledad O’Brien took to the stage to talk about gender balance in creative roles. And the shortlists for the Cyber and Design competitions were released. Canada showed up seven times on the first and eight times on the second.
Antoine Bécotte, Cossette chief creative officer and judge on the Design jury, told Marketing Tuesday: “It is so freakin’ tough to get shortlists.” And so his colleagues back in Canada should feel pretty good this morning. Cossette appeared on the Design shortlist four times between the media and advertising divisions.
Overall, Canada’s performance in Design should also be considered an accomplishment. On a list that is only 146 entries long, from 1,774 total submissions, Canada made eight appearances (better than 5%). Canada had 50 entries in total, less than 3%.
Only launched in 2008 (when it was still called the International Festival of Advertising), the Design Lions award “the creative use of design as a lever to influence consumers and its use as an aid to the communication of brand and product messages.”
Canada is represented on the Design jury by Helene Godin, creative director at Sid Lee.
Canadian agencies accounted for 108 entries in the Cyber competition, up from 96 in 2010. Viral Video was Canada’s strongest category with four online films in the running for a Lion. Cloudraker‘s vice-president and creative director Christina Brown is on the jury from Canada.
Here are today’s shortlisted agencies, with nominated campaigns and the category of entry.
CYBER
•Dentsu Canada’s “Legendary Biru” for Sleeman Breweries (Viral Video)
•BBDO Toronto is on the list twice for videos made for Wrigley’s Skittles: once for “Cage Cop” and again for “Cat” (Viral Video)
•John St.’s popular send up of award show entry videos “Pink Ponies Case Study” (Viral Video)
•Proximity’s “M&M’s Find Red” continues its strong showing in Cannes for Mars (Digitally led integrated campaign)
•Cundari’s “World’s Longest Banner” for BMW (Copywriting)
•Taxi 2’s “Vending Machine” for Mini (Mobile Advertising)
DESIGN
•Cossette Media’s Montreal office made the list three times for three different clients, once for “Cenakovski” for Theatre du Nouveau Monde (Posters); again for the Espace Pour La Vie (Space for Life) identity for Montreal’s Biodome (Logo Design) and a third time for “I am one thousand” for Enablis (Small Business – local or operating in a restricted area)
•Juniper Park’s “Microphone/Photographer/Reporter” for Canadian Journalists for Free Expression (Posters)
•Leo Burnett’s “Love/Hate” for the Advertising and Design Club of Canada (Advertising Typography)
•Dentsu Canada for “Sapporo Tap Handle” for Sleeman Breweries (Point of sale)
•Sid Lee’s “Bota Bota Spa-on-Water” for Bota Bota (Public space)
•Cossette Communication Toronto for “Fiocca Studio” for Fiocca Studio (Consumer Services)
The Design and Cyber winners will be announced along with the Press Lions at Wednesday’s awards gala. Still to come today will be the winners in the Radio, Media and Outdoor competitions.
