A new independent digital production company called Colorfield opened in Toronto Tuesday.
Colorfield describes itself as a “interactive creative production company.” It was launched by three senior staffers from Lollipop, including its two co-founders—creative director Michael Gramlow and executive producer Amanda Loughran—and its director of technology Tim Scollick.
Lollipop opened in 2009 as a part of Crush, a production shop within the Section Eight group of companies (which includes Sons & Daughter and Panic & Bob, among others).
Gramlow said Lollipop has seen a lot of client growth in the U.S. over the last year, a trend he hopes will carry over to Colorfield (which may be why the company opted for the non-Canadian spelling of “colour” in its name).
Gramlow said several clients have expressed interest in Colorfield, but did not disclose which (if any) had signed on at launch. “We know a couple people are interested in speaking [to us], so we’ll see what that’s about. I’m pretty sure we’re going to start off strong.”
Crush has not confirmed who has taken over the three vacated roles at Lollipop, but is expecting to make that announcement in the coming weeks.
Lollipop typically operates with fewer than 10 full-time staff bolstered by a roster of freelancers.
“I think Lollipop is going to be stronger and expanded from where it was,” said Crush creative director Gary Thomas. “It had lots of capacity to be bigger. The focus has been reasonably narrow for the last couple of years, which has been great, but I think there’s lots of possibility.”
Gramlow said the departures were amicable, but “for a number of reasons and different points of view on the direction of [Lollipop], it seemed to make the most sense to us to start again as an independent.”
