Note: this story was updated May 13 @ 17:00
Canadian companies are amongst the winners of the 2013 One Show awards, which took place last week in New York.
Celebrating the best in advertising, the One Club hands out hardware in three competitions – design, interactive and traditional advertising – over three nights during Creative Week.
Lowe Roche brought home Canada’s only Gold Pencil of the proceedings, winning in the interactive competition for Type Books’ “The Joy of Books,” a widely-shared online film that used seemingly all of the store’s inventory in an elaborate stop-motion animation.
Grey Canada and Taxi were the most decorated Canadian agencies overall. Grey brought home six awards including two Interactive Silver Pencils for “World’s Most Valuable Social Network,” a digital campaign the agency created for Missing Children Society of Canada. Taxi’s six merit awards ranged across multiple clients including Edward Pond, Telus and The Hockey Hall of Fame.
DDB’s Canadian offices won three awards, including an Interactive Silver Pencil and an Interactive Merit Award in the social media category for Tribal DDB Toronto – for “Our Food. Your Questions,” a McDonald’s campaign that helped McDonald’s Canada become Marketing‘s 2012 Marketer of the Year. DDB’s Vancouver office also received a merit trophy for “Smoking, Grape, Forge,” a public service TV campaign it created for Big Sisters of BC Lower Mainland.
Cundari and the National Film Board of Canada round out the Canadian One Show medal winners, earning silvers in Craft/Animation/Motion Graphics and Websites/Public Service/Non-Profit, respectively.
Twenty two agencies brought home recognition in total, as well as the National Film Board. The full Canadian winners lists is as follows:
Lowe Roche
• One Show Interactive Gold – Animation/Motion Graphics – Type Books’ “The Joy of Books”
Grey Canada
• One Show Interactive Silver Pencil – Websites / Social Networks/Community – Missing Children Society of Canada’s “World’s Most Valuable Social Network”
• One Show Interactive Silver Pencil – Social Media / Best Use of Social Media/Facebook– Missing Children Society of Canada’s “World’s Most Valuable Social Network”
• One Show Merit Award – Out Of Home / Transit & Outdoor Installations, Single – Diageo’s “Window Pints”
• One Show Merit Award – Consumer Radio / Campaign – Canadian Comedy Awards’ “Funnier in Canada”
• One Show Merit Award – Public Service / Radio – Campaign – Salvation Army’s “Small Dreams”
• One Show Merit Award – Brand Transformation / Single – Missing Children Society of Canada’s “World’s Most Valuable Social Network”
Cundari
• One Show Interactive Silver Pencil – Craft / Animation/Motion Graphics – BMW Canada’s “Bullet”
• One Show Interactive Merit Award – Mobile Applications/Sites / Promotions – BMW Canada’s “Art Auction”
• One Show Interactive Merit Award – Interactive Advertising / Banners – Fixed Space – Single – BMW Canada’s “The Upgradable Banner”
• One Show Interactive Merit Award – Online Films & Video / Music Videos – BMW Canada’s “Bullet”
• One Show Merit Award – Cinema Advertising / Long Form – :90 and Over – Single – BMW Canada’s “Bullet”
Tribal DDB
• One Show Interactive Silver Pencil – Integrated Branding / Integrated Branding Campaign – 360 – McDonald’s Canada’s “Our Food. Your Questions.”
• One Show Interactive Merit Award – Social Media / Best Use of Social Media/Facebook– McDonald’s Canada’s “Our Food. Your Questions.”
• One Show Merit Award – Public Service / Television – Campaign – Big Sisters of BC Lower Mainland’s “Smoking, Grape, Forge” (DDB Vancouver)
National Film Board of Canada
• One Show Interactive Silver Pencil – Websites / Public Service/Non-Profit – “Here At Home”
Taxi
• One Show Interactive Bronze – Mobile Applications/Sites – Self-Promotion – “Pothole Season” (Taxi Montreal)
• One Show Interactive Merit Award – Mobile Applications/Sites / Durable Goods – Castor Design’s “Castor Gigashelf”
• One Show Interactive Merit Award – Interactive Advertising / Other Interactive Media – Single – Telus Mobility’s “Big Picture”
• One Show Merit Award – Collateral / Promotional Items – Single or Campaign – Edward Pond
• One Show Merit Award – Self-Promotion / Single or Campaign – Mini’s “Goodbye”
• One Show Merit Award – Consumer Radio / Campaign – Hockey Hall of Fame’s “Most Hockey Dreams Die”
BBDO
• One Show Interactive Merit Award – Websites/Consumer Goods – Wrigley Canada’s “The Princess and the Finger”
• One Show Merit Award – Collateral/Promotional Items, Single or Campaign – Smart Canada’s “Smart Little Bumper Stickers”
• One Show Merit Award – Public Service/Collateral – Wounded Warriors Canada’s “Soldiers”
• One Show Merit Award – Public Service – Collateral – CampaignMinistry of Health and Long Term Care’s “Early Detection”
• One Show Merit Award – Collateral – P.O.P. and In-store – Single – Mercedes-Benz’s “Reindeer in Headlights”
John St.
• One Show Interactive Silver – Online Films & Video – Self-Promotion – Single – “Buyral”
• One Show Interactive Merit Award – Websites – Public Service/Non-Profit
Trigger
• One Show Design Silver – Collateral Design – Annual Reports and Corporate Sustainability Reports’ One Page. One Ink. One Goal.
Blast Radius
• One Show Interactive Merit Award – Online Films & Video – Short Form – Series/Episodes – Nike Jordan Brand’s “#RiseAbove” (Blast Radius Vancouver)
• One Show Interactive Merit Award – Mobile Applications/Sites – Consumer Goods – Nike Jordan Brand’s “Air Jordan 2012″ (Blast Radius Vancouver)
• One Show Interactive Merit Award – User Experience Design – Interaction Design – Nike Jordan Brand’s Air Jordan 2012” (Blast Radius Vancouver)
• One Show Interactive Merit Award – Interactive Websites – Consumer Goods
LG2
• One Show Merit Award – Public Service – Collateral – Single – The Quebec Automobile Insurance Corporation’s “1993”
• One Show Merit Award – Consumer Television – :20 and Under – Single The Capital Transit Network’s “Baby”
• One Show Design Merit Award – Brand Identity – Brand Identity – Campaign -Luc Menard’s “F. Menard”
• One Show Design Merit Award – Collateral Design – Booklets and Brochures – Luc Menard’s “F. Menard” (lg2boutique)
Juniper Park
• One Show Merit Award – Public Service – Collateral – Single – Canadian Journalists for Free Expression’s “Anna”
Sid Lee
• One Show Merit Award – Consumer Television – Over 60 second – Single – Ubisoft’s Assassin’s Creed III Rise (Sid Lee Paris/Montreal)
• One Show Design Merit Award – Data Visualization – Online – Interactive and Real-time – C2-MTL’s “Knitterstream” (Sid Lee Montreal)
• One Show Design Merit Award – Spatial Design – Indoor Spaces – Societe De La Place Des Arts’ “Salon Urbain” (Sid lee Architecture / Montreal)
Spring Vancouver
• One Show Interactive Merit Award – User Experience Design – Interaction Design – Beat Box Academy’s “Beat Box Academy Website”
Baillat Cardell & Fils
• One Show Merit Award – Collateral Design – Posters – Series – ACREQ | ELEKTRA’s “Biennale Internationale D’art Numerique”
Rethink
• One Show Interactive Merit Award – Online Films & Video – Short Form – Single – Molson Canadian’s “Canthem Online Video”
• One Show Merit Award – Out Of Home – Transit & Outdoor Installations – Single – Metro News’ “Mini Box”
• One Show Interactive Merit Award – Interactive Advertising – Banners – Fixed Space – Single – Dogwood Initiative’s “Oil Spill Take Over”
• One Show Design Merit Award – Self-Promotion – Single or Series – “Rethink Wine”
Dare Vancouver
• One Show Interactive Merit Award – Craft – Animation/Motion Graphics – BC Honda Dealers’ “Civic Content City”
• One Show Interactive Merit Award – Social Media – Best Use of Social Media/Facebook – EA Sports’ “EA FIFA Street vs. Street”
• One Show Interactive Merit Award – Online Films & Video – Short Form – Single – Whistler Film Festival’s “Princess”
Leo Burnett
• One Show Interactive Merit Award – Self-Promotion – Single or Series “Cook Without the Book”
• One Show Merit Award – Public Service – Collateral – Single – Raising The Roof’s “Dog”
• One Show Merit Award – Out Of Home – Transit & Outdoor Installations – Campaign – IKEA’s “Human Coupons”
• One Show Merit Award – Public Service – Collateral – Single – Raising The Roof’s “Job”
• One Show Design Merit Award – Brand Identity – Brand Identity – Single – One to One’s “One to One”
• One Show Design Merit Award – Public Service – Outdoor and Transit – Single – Raising The Roof’s “The Street House”
Doug & Serge
• One Show Merit Award – Collateral – Promotional Items – Single or Campaign – Schwimmer Pool Service’s “Most functional business card ever”
Calder Bateman Edmonton
• One Show Interactive Merit Award – Websites – Public Service/Non-Profit – Institute for Sexual Minority Studies and Services’ “No HomoPhobes”
• One Show Interactive Merit Award – Social Media – Best Use of Social Media/Facebook – Institute for Sexual Minority Studies and Services’ “No HomoPhobes”
Cossette Montreal
• One Show Design Merit Award – Brand Identity – Brand Identity – Campaign – Infopresse’s “OFF”
• One Show Design Merit Award – Craft – Typography – Series – Infopresse’s “OFF”
• One Show Design Merit Award – Spatial Design – Indoor Spaces
Zulu Alpha Kilo
• One Show Interactive Merit Award – Interactive Advertising – Environmental/Experiential – Single – Audi’s “Quattro Experience”
KBS+ Toronto
• One Show Merit Award – Collateral – P.O.P. and In-store – Campaign – Daniel Wei – Tev Bikes’ “TEV BIKES”
UPDATE: Multiple agencies were omitted from the original version of this story. Marketing regrets the error.
