Grey Canada won Agency of the Year at the Advertising & Design Club of Canada’s 64th annual awards Thursday night, one of several Scarlet Letter Awards given to companies for exceptional work.
Other Scarlett Letters went to Monnet Design for Design Firm of the Year, DDB Canada for Interactive Agency of the Year, and OPC/FamilyStyle for Production Company of the Year.
A number of other special awards were also given out Thursday night. Paul Lavoie, chairman and co-founder of of Taxi, received The Les Usherwood Lifetime Achievement Award. Molson’s “I am Canadian” campaign won the Canadian Advertising Museum McLuhan Award for innovative Canadian integrated campaign.
Ming Mikaeo from OCAD University took home the ADCC Student Competition Gold award with his winning entry “Ming Mikaeo – Self-Promo.”
Leo Burnett won the most awards over the course of the evening’s gala – 43 awards, including 4 golds – held at Toronto’s Telus Centre for Performance and Learning.
Gold Winners
The ADCC gave out 397 awards over the course of the night, including 31 golds, for work in advertising, design and interactive media.
Advertising Broadcast
• Grey for their radio campaign “Frank/Janice/Judy” for The Salvation Army in the Radio Public Service, Campaign category, “Frank” also won gold in the Radio Public Service, Single category;
• DDB Canada/Toronto for their TV Single, 30 Seconds spot “Mustang” for Eli Lilly Canada;
• Dare Vancouver for their TV Public Service, Campaign “Hospital Ward/Operating Room” for BC Children’s Hospital Foundation;
• Cundari for their spot “BMW M5 Bullet” for BMW Canada in the Sound Design category;
• JWT Toronto for their Cinema, Single spot “Canadian Sin” for the Canadian Film Fest.
Advertising
• Grey for their Newspaper Ad, Campaign “Red Riding Hood/Dodgeball/Kinder Egg” for Moms Demand Action for Gun Sense in America, “Red Riding Hood” also won gold in the Newspaper Ad, Single category;
• Leo Burnett, Toronto in the Out of Home Enhanced category for “The Walking Dead Rotting Finger Countdown” for AMC Networks;
• Leo Burnett, Toronto in the Print Enhanced category for their “James Ready 50% Awesomer Coasters” for James Ready;
• Y&R in the Advertising Illustration category for their entry “Ford Thought Bubble” for Ford Canada;
• Lowe Roche for their entry “Missing Kids Stamps” for Missing Children’s Network in the Direct Mail category.
Promo
• Tribal DDB Toronto for “Our Food. Your Questions.” for McDonald’s Canada;
Media Innovation
• Grip Limited for “The Movie Out Here” for Labatt Breweries of Canada;
Graphic Design
• lg2boutique in the Symbols & Logotypes category for their entry “F. Ménard” for F. Ménard;
• MacLaren McCann Calgary in Stationery “Passport Travel Stationery” for Passport Travel;
• Leo Burnett, Toronto for their Complete Corporate Identity Program “One-One” for One-One Studio.
• Leo Burnett, Toronto for their Graphic Design Self-Promotion entry “Cook Without the Book”;
• Monnet Design for their Complete Design Program “Art of Time Ensemble 2012/2013 Season” for Art of Time Ensemble, “Art of Time Ensemble 2012/2013 Season” also won gold in the Posters category.
Interactive Media
• Tribal DDB Toronto’s “Our Food. Your Questions.” for McDonald’s Canada won gold in the following three categories: Online Film/Video, Single, Best Use of an Existing Social Platform, and Digital Integrated Campaign;
• Taxi Montreal’s entry “Pothole Season” in the Mobile and Mobile Apps category;
• Calder Bateman Communications for “nohomophobes.com” entry for the Institute for Sexual Minority Studies and Services, University of Alberta in the Non-Profit/Public Service category, the entry also won gold in the Education & Information category;
• John St. for “Buyral” in Digital Self-Promotion.
Michael O’Reilly Best Copywriting
• Red Lion for its Print entry “Misheard” for Sound Communication;
• TBWA\Toronto for its Broadcast campaign “Diner/Old House” for Accessible Media Inc.;
• Grey for the Radio spot “Janice” for The Salvation Army.
