Hankook Tire has selected Toronto’s GCI Group as its agency of record for Canada.
The work will include a mix of media and influencer relations, social media integrations, media monitoring and issues management, says GCI. There is also the possibility of lifestyle campaigns and work with brand ambassadors.
GCI’s focus will be on increasing Canadian consumers’ knowledge of the critical role tires play in their vehicle’s performance and safety.
“We issued a challenging brief and were very impressed with the highly integrated, creative solution proposed by GCI group,” said Jin Lee, B2B marketing, Hankook Tire Canada, in a statement. “The process demonstrated that this is an agency that has great capacity to fully understand client objectives and has the strategic capabilities and creativity to deliver a program that works, no matter how complex the ask.”
Hankook Tires’ Canadian operations are headquartered in Brampton, Ont.
GCI is a member of the WPP Group of companies.
