John Parlea
Havas Worldwide Canada has promoted John Parlea to vice-president of customer relationship marketing.
Parlea was previously group director of CRM, and will continue to lead Havas’ CRM division, which the agency credits him with building from the ground up over the past seven years.
“John was instrumental in developing and implementing the relationship marketing program for Volkswagen Canada, which is now considered the worldwide benchmark CRM solution by Volkswagen globally,” Helen Pak, CEO and CCO of Havas Worldwide Canada, said in a release. “Now, he will focus on growing our customer relationship marketing capability nationally and ensuring that our data driven strategies continue to deliver consistent, measurable and impactful business growth to our clients.”
Havas said the promotion would expand its CRM capabilities to the national scale. Parlea’s CRM division reports to Havas’ new national strategic planning group, which was formed earlier this year under the leadership of Zeb Barrett.
