Canada’s most important industry party, the Marketing Awards, is less than two weeks away, and clearly people are excited about the digital winners.
This year, for the first time, work previously celebrated as part of the Digital Marketing Awards has been included with the big show and there have been plenty of requests about winners (we’re not telling) and other subtle inquiries from agencies about how many clients they should be bringing.
Well, today we give you a hint. Marketing presents those entries that made the prestigious shortlist.
“It really goes without saying that digital and interactive work has become totally integral to every communications plan in every marketing department,” said Lucy Collin, publisher of Marketing. “So we decided it was time to make that work an integral part of the Marketing Awards.”
Previous
• Newspaper, OOH shortlists
• Radio, Magazine, TV/Film shortlists
Aside from adding digital categories, significant changes were also made to the Marketing Awards judging process. An expanded jury of 60 senior creatives from across the country was created to score the 2012 entries based on underlying idea, originality and execution. From those scores, co-chairs Andrew Simon of Blammo and Eva Van den Bulcke of Sid Lee compiled this shortlist, which was debated, discussed and voted upon by the in-person jury of 18 creatives in Toronto last month.
In other words, this shortlist is comprised of work that scored very well with a relatively large jury of elite Canadian creatives. “Just making this list should be considered an honour,” said Collin.
Aside from the digital categories, today’s list includes POP and events. One final list, published Wednesday will include Public Service, Integrated and Multicultural categories. The Marketing Awards are June 8 at the Carlu in Toronto. Click here now for more information.
[Online Single/Campaign] [Websites/Microsites] [Social Media] [Apps/Mobile/Games]
[Creative Use of Technology] [On The Edge] [Point of Purchase] [Experiential/Stunts/Events]
Online Single Fixed Space
Fly Paper–Rethink and Orkin
Mousetrap–Rethink and Orkin
Zapper–Rethink and Orkin
Online Single Dynamic
Blueberries–Marketel McCann-Erickson and Liberté
The Chronicle Herald Business News Takeover–Revolve and The Chronicle Herald
Online Campaign
1M Walls/Helipad–Cundari and BMW Canada
Beer-gram–BBDO Toronto and Molson Coors Canada
Dig It! Get It!–Leo Burnett and Procter & Gamble
Festive Finale Campaign–John St. and Zellers
James Ready Spelling Bee Lottery–Leo Burnett and James Ready
Websites/Microsites
Air Jordan 2012–Blast Radius and Nike
A Personal Apology (Just For You)–Lowe Roche/Amuse Atelier and Johnson & Johnson Inc.
The End–BBDO Toronto/Proximity and Frito Lay
Gif Rap–BBDO Toronto and Wrigley Canada
Keep Exploring Website–DDB Canada/Tribal Vancouver and Canadian Tourism Commission
Toronto Trending–Crispin Porter + Bogusky and Tourism Toronto
Best Use of Social Media New Campaign
The End–BBDO Toronto/Proximity and Frito Lay Canada
Gears of War 3: Butcher Shop–MacLaren McCann and Microsoft Canada
Montreal Festimania–Cossette and Collectif of Montreal Festivals
Spirit Tree–DDB Canada/Tribal Toronto and Canadian Tire
Tell Us Where You Want a Bin–Trigger and Alberta Beverage Container Recycling Corporation
Best Use of Social Media Ongoing Community
Fido Casting Call–BOS and Fido
James Ready Spelling Bee Lottery–Leo Burnett and James Ready
La Carnita–One Method Digital + Design and La Canita
Apps/Mobile (Including Public Service)
The Beetle Juiced Up–Red Urban and Volkswagen
Nabit–Cloudraker
Pain Squad–Cundari and The Hospital for Sick Children
Realizer–Rethink
Your Man Reminder App–John St. and Rethink Breast Cancer
Games
Dig It! Get It!–Leo Burnett and Procter & Gamble
Friends With Benefits–Taxi Canada and Koodo Mobile
Golf–Cundari and BMW Canada
James Ready Spelling Bee Lottery–Leo Burnett and James Ready
Stain Kicker–Leo Burnett and Procter & Gamble
Creative Use of Technology
The Art of Running–Blast Radius and Nike Canada
The Beetle Juiced Up–Red Urban and Volkswagen
Commenting Could Be Risky–Cossette and Amnesty International
Dig It! Get It!–Leo Burnett and Procter & Gamble
The End–BBDO Toronto/Proximity and Frito Lay Canada
Mercedes-Benz Canada Drive & Seek–Henderson Bas Kohn and Mercedes-Benz Canada
**Make the Call–Marshall Fenn and Boost For Kids
On the Edge
Art Heist–Red Urban and Volkswagen
Point of Purchase Single
Blue–DDB Vancouver and Tsawwassen Paintball
Egomaniac–Zulu Alpha Kilo and Canadian Stage
Golds Gym Mosquito–Rethink and Gold’s Gym
Ice Shack–Rethink and Muskoka Brewery
Moustache Emblem–BBDO Toronto and Mercedes-Benz Canada
Oral Cancer–DDB Vancouver and Canadian Dentral Association
Orange–DDB Vancouver and Tsawwassen Paint ball
Pink–DDB Vancouver and Tsawwassen Paint ball
Salmon–Taxi Toronto and Canadian Tire
Point of Purchase Campaign
Deer/Kitty/Bin Laden–MacLaren McCann and Precision Laser Tattoo Removal
Oral Cancer/Gum Disease/Magic Eye (Tooth Decay)–DDB Vancouver and Canadian Dental Association
Wardrobe/Wooden Leg–BOS and Henri Vezina
Experiential/Stunts/Events
Art Heist–Red Urban and Volkswagen
Assembled is Better–Spring Advertising and Urban Barn
Cheating Wall–Crispin Porter + Bogusky and Tourism Toronto
**Edward Pond’s Creative Chef–Taxi Canada and Edward Pond
James Ready Pop Up Billboards–Leo Burnett and James Ready
James Ready Pop Up Billboards: Wieners–Leo Burnett and James Ready
Sail In Cinema–Grey and Toronto Port Authority
We Put Ourselves In Your Shoes–LG2 and Familiprix
**These entries were mistakenly left off the shortlist when it was first published.
