Mary Fraser has joined Hill+Knowlton Strategies’ corporate communications practice in Vancouver as vice-president.
Fraser has more than 17 years of experience in strategic communication leadership roles. Most recently, she was director of public relations and communications at Lululemon. She supported several of the retailer’s North American business units, including brand, community, investor relations, store operations and guest services as well as communications planning for international markets.
She was also director of communications and media for the 2010 Winter Olympic Games where she co-managed a 40-person team and led strategy development and execution of public engagement initiatives, government relations, issues management and quarterly financial reporting.
After the Olympics, Fraser worked in the non-profit sector for the Rick Hansen Foundation’s fundraising and brand awareness efforts, leading its national communications program.
In addition, Fraser helped found the B.C. chapter of Kids Help Phone. She currently serves on the board of directors for Canada Scores Vancouver—an after-school non-profit organization that combines soccer, poetry and service learning for at-risk children—and the Vancouver Organizing Committee for the World Rugby Sevens Series, which begins next year.
“Mary’s proven track record working with media and developing communications initiatives for high-profile, dynamic brands and organizations with meaningful business impact is a perfect fit for our team and clients,” said Joy Jennissen, general manager of H+K B.C. in a statement.
