While this is actually running down in Boulder, Crispin Porter+Bogusky has hit on a fairly neat idea.
In what looks like part of its holiday party, the agency (which has an office in Toronto) is letting those trapped working at their desks use their internet connections to take control of a snowball cannon. The targets? CP+B execs like Rob Reilly, Andrew Keller and Jeff Benjamin.
Players get one minute to aim the cannon and fire two real snowballs at the willing victims. Every hit earns a donation to the Make-A-Wish Foundation.
Running for several hours Thursday afternoon, the “volunteers” at the agency deserve credit. Rob Reilly needed to walk a few of the shots off, but came back for more.
